Oatbedient, an innovative oat milk beverage brand, collaborated with UNIQLO to launch a new customisable UTme! t-shirt collection – Life’s A Trip!, to support the partnership. With tight timelines and a limited budget, the brand needed high-quality video content to support its launch across digital platforms.
Create engaging, high-quality video and visual content to support the product launch.
Achieve rapid production to meet tight launch deadlines.
Drive consumer engagement across digital channels.
Oatbedient needed to quickly produce a campaign video for a collaboration with their partner, ensuring a fast turnaround without compromising on quality.
The brand also wanted to explore creative possibilities using AI, pushing the boundaries of traditional video production to deliver innovative and engaging visuals that aligned with the campaign’s vision.
Oatbedient needed to launch its campaign within a few weeks, requiring rapid content production.
Traditional video and visual production methods were not feasible due to high costs.
Oatbedient collaborated with KittyKat to leverage its A2i solution to generate 10 high-quality visuals, which were used to create 2 x 30-second videos.
KittyKat achieved brief to production to final delivery in 3 weeks – launching Oatbedient’s campaign on time, meeting all deadlines with high-quality content ready for deployment.
The AI-driven approach reduced production costs and post-editing work compared to traditional methods. This enabled the brand to produce engaging video content showcasing the product’s versatility and appeal in a cost-effective way without sacrificing quality.
The engaging visuals and videos contributed to an increase in social media engagement and a boost in website traffic.