Hometown Hero, a premium consumer goods brand, aimed to refine its marketing strategy by testing multiple visual styles and formats across its campaigns. The challenge was producing a variety of high-quality visuals quickly enough to support A/B testing and optimize consumer engagement. Traditional methods of creating visual variants were time-consuming, costly, and not scalable for frequent campaign iterations.
Produce a wide range of visual variants for A/B testing.
Increase consumer engagement by identifying the most effective visuals.
Maintain high-quality standards across all campaign imagery.
Hometown Hero needed to quickly produce 3 distinct visuals for A/B testing to identify which creative direction would resonate best with their target audience. With limited time and resources, achieving high-quality, impactful visuals at speed was a critical hurdle.
Traditional photoshoots could not keep up with the brand’s need for frequent and diverse visual variants.
Without diverse imagery to test, it was challenging to determine what styles resonated most effectively with target audiences.
Ensuring that varied visuals aligned with the brand’s premium and cohesive aesthetic across all campaigns.
“I absolutely love working with this team! They are incredible and consistently produce amazing content. I’ve been collaborating with KittyKat for a few months now, and I couldn’t be happier with the support they provide for my clients.”
Eva Wolf, CEO of Ask Wolf (Agency Partner)
As Hometown Hero’s agency partner, Ask Wolf collaborated with KittyKat to streamline the process and provide detailed creative briefs that aligned with the brand's goals and target audience. This partnership ensured that the AI-generated visuals met both the strategic and creative requirements of the campaign.
KittyKat’s A2i solution allowed the brand to:
AI-driven production reduced costs compared to traditional methods.
The brand launched optimized campaigns within days, thanks to rapid visual production.
A/B testing revealed key audience preferences, enabling more effective targeting and messaging.