Gardenia, a leading bakery brand in Singapore known for its fresh and high-quality products, sought to enhance its marketing efforts by creating localized visuals. However, traditional content creation methods proved to be costly and time-consuming, making it challenging to scale visuals for multiple marketing channels effectively.
Capture the brand’s core value of freshness in all marketing visuals.
Localize visuals to resonate with target audience in Singapore
Streamline the visual production process to reduce costs and improve efficiency.
Gardenia needed localized content that featured its target audience to showcase hero SKUs while maintaining brand consistency across all channels.
Gardenia needed to develop a cost- and time-efficient solution to produce brand visuals for its extensive portfolio of SKUs. With a need to maintain consistency and quality across all products, the brand required a scalable approach to visual content creation that supported speed to market.
Gardenia needed visuals that conveyed the freshness of its products while ensuring that all visuals adhered to Gardenia’s brand identity.
Producing high-quality localized visuals for multiple regions required significant investment in photoshoots, models, and locations.
The brand needed a fast and efficient way to produce visuals for seasonal campaigns and product launches.
“Engaged KittyKat to develop lifestyle images using AI and effectively used it on brand website and retail banners.”
Marketing Manager, Gardenia Singapore
Gardenia collaborated with KittyKat to leverage its Assisted Artificial Intelligence™ (A2i) solution, enabling rapid and scalable visual production.
Gardenia provided detailed creative briefs for the campaign launch and partnered with KittyKat to implement a streamlined workflow that enabled:
Visuals for multiple regions were produced in half the time compared to traditional methods.
The AI-driven approach reduced production costs by 40%, enabling the brand to allocate resources to other marketing activities.
Custom visuals resonated with local audiences, playing a key role in refreshing the overall look and feel of the website redesign.