What’s the first thought that comes to mind when artificial intelligence or AI is mentioned? Perhaps it’s automation, the machines that help with manufacturing. Or maybe it’s virtual assistants like Alexa and Siri. Looking at the continued investments from venture capital, it can be hard to imagine what challenges AI won’t set out to solve. And marketing is no different.
A survey conducted by Semrush found that chatbots reply to 85% of customer service communications. AI tools are taking over the digital marketing space with their ability to produce valuable responses from large data-sets and even real-time data. Here are 5 big trends for AI in the marketing space:
As the saying goes: “work smarter, not harder”. AI tools have unlocked this reality for businesses, creating a world where customer queries can be swiftly and seamlessly answered.
Most people believe that Chatbots are only able to answer a predetermined set of common questions. But with the help of Natural Language Processing (NLP), chatbots now are constantly learning from past conversations and using context to reply in a way that mimics a real human.
A big part of marketing is understanding and meeting customer needs. But saving time on manually replying to queries saves time for marketing professionals to focus on the real work – coming up with meaningful content and effective strategy. Juniper Research has found that Chatbots are estimated to save consumers and businesses 2.5 billion customer service hours.
Thanks again to NLP and machine learning, copywriters can harness AI’s ability to understand human speech to create draft copy for their target audience that has a consistent tone and style. AI can also help with language translation and captions for marketing videos, allowing these visual assets to reach wider audiences within a shorter amount of time.
At KittyKat, we understand the importance of creating eye-catching visuals for marketing and the value of AI in optimising this process. Our A2i process uses the power of artificial intelligence to multiply one studio image into dozens of visuals. This generates quality, on-brand visuals, without the need for multiple time-consuming and expensive shoots.
If you’re interested in finding out more about Visual AI, definitely check out: 3 Ways Visual AI is Transforming eCommerce Photography.
We know first-hand the struggles of search engine optimization (SEO). Trying to find the right keywords to reach the right audiences or reorganising websites for the best viewer experience is time-consuming. Now, with the rise of voice assistants, we have to adapt our strategy.
With more people asking search engines questions through voice search, searches are becoming increasingly conversational. Keywords have to be tailored towards natural language queries while websites have to pivot towards mobile-friendly iterations. AI tools can improve voice search results without requiring us to become PhD linguists.
An increasing number of brands have been using AI tools to uncover insights for marketing decisions. With its capability to analyse datasets and find patterns that predict customer behaviour, this is no surprise. AI’s findings can be used to drive targeted campaigns and forecast sales.
Recently, a new wave of innovative AI-powered platforms have surfaced, specifically focusing on solving distinct marketing problems. Ortto’s subject line writer tool predicts email open rates even before a message is sent, allowing marketers to better refine subject lines for their cold emails to maximise their reach. AI is also capable of predicting which leads are likely to become real clients, allowing marketers to prioritise leads that convert.
Understanding your customer base is the cornerstone of marketing. Now, envision the immense value of having insights into every single customer and being able to deliver hundreds of personalised messages. AI is great at this – segmenting customers 100x faster than humans and personalising campaigns with 80% accuracy.
Corporations such as Coca-Cola rely on AI algorithms to determine drink promotions and suggestions depending on the location of vending machines. Meanwhile, platforms such as Meltwater can help you analyse media data to develop content and event strategy depending on the demographic.
With its countless benefits, it’s clear that AI is here to stay. We believe brands that leverage its capabilities will have an advantage, inspiring us to integrate AI to generate the best visual assets for our clients.
