Are you keen to jump on the bandwagon and become a UGC creator, sample new products to capture quick stills, video or casual review reels? Sound appealing? What’s more, nowadays you don’t even need a big following or high engagement track records.
We’re seeing a shift away from influencers with consumers wanting more authenticity in the users promoting products where it’s about sincerity in a review and not just a name.
As a UGC creator you’re not typically asked to market to your own audiences but to provide content for the brand for its audiences. This is why your number of followers does not matter!
So, how do you start?
Here are some of our best tips. We’ll simplify it!
Now we’ll break down what the brand will need from you and what they’ll have considered when creating their brief for you:
The brand owners need you to study and follow their creative brief. Listen to them – they are the voice of the brand and know their brand best. Creating UGC content is all about authenticity, so stay true to the brands identity by relating to their existing target audience.
They’ll expect you to understand the brand, what the product is, how it works and what it does. As a UGC creator you will need to speak about the product with passion and enthusiasm, this can only be done if you understand the product you are working with.
Understand who their target audience is. Often you as the UGC creator will fit within this very well! What’s the age most likely to use this product? What sort of habits will they have or want to have , and why is this product going to appeal to them?
Make sure you test and try the product and see what it does for you and what the key selling points are. This is the best part of being a UGC creator, you get to use the products you work with.
Be natural and genuine – honesty is the best policy! The best UGC creators are the ones that are 100% themselves on camera. So don't be shy, be yourself!
Rather than just “it smells so good!”; how about – “the smell reminds me of…” or instead of “I love the packaging”- think how does fits with your other items or lifestyle- is it sustainable, what material is it, etc. There are many ways to make UGC – it all depends on what you, the UGC creator, are best at!
If you’re good with words, consider using blogging or writing testimonials or reviews as your form of UGC. SEO (search engine optimisation) is fundamental to what you’re writing so do keep this in mind. You want to know your word choices will be popular in algorithms. Platforms such as AHREFs can help you write tactically.
Firstly, check out our free 10 minute content creation crash course! This is the perfect content creator brief guide for you to get some ideas on creating engaging UGC content and visuals. Go read it!
We’ll just summarise here:
The best types of UGC for platforms such as TikTok include:
How did this product make you feel – from first impressions, unboxing reactions, to tried and tested responses. Tell and show the audience how you react to the product.
Do a side by side comparison to illustrate the differences before versus after using the product. Before and after videos help the audience understand how the product works.
Create a compelling personal story as to why customers should believe this product works. Compare it to other competitor brands out there, why this has worked best and what has made it different. This is a great way to share your personal story as a UGC creator.
Tutorial time! Simple yet effective demonstrations of the product in use are a great way to sell and invite the customer to see exactly how it works and they can see themselves using it!
An example of a UGC script template to use (for any of the types of UGC we’ve listed above!) could be:
How to tackle dry hair in hot and humid weather
Give your background- what got you here to using this product
For example, that you moved to SG for a few months and your hair became dry from the humid weather.
For example, the solution to tackling the dry hair, then introducing the hair oil product as your go to everyday.
For example, Describe the steps you take. (Brushing hair, how much product you are using and how you apply it/style it).
For example, say why you love the product and make sure the audiences can see the bottle and brand clearly.
For example, end off the video with a nice smile and a flip of your hair!
Top tip: Video should be about 30s – 35s. Don’t overdo it and bore. Short and snappy is best!
Reminder: Why UGC is important to businesses.
Are you thinking about being a creator? REACH OUT to find out more
