We’ve already told you all about why User-Generated Content (UGC) is extremely useful for your business but let’s delve into some more specifics.
What types are there and which would work best for your E-Commerce business?
Let us categorize some key UGC types for you – what they are, how they work and why they work:
This is the most common and well-known type. If you’re on social media, you will be exposed to a lot of UGC. UGC on social media is a really simple way for companies to raise awareness and attract potential new customers.
From Instagram, to TikTok, UGC can be commissioned via a direct message (a DM) to the creator you wish to use, they will have links and contact details in their bios, or via an agency like KittyKat who can play matchmaker and assign a creator who is relevant to your brand image and would be a genuine user of your products/ lie within the target audience.
In a social media campaign there are so many ways to make use of UGC. It engages more people with your brand, potential customers are actually able to see themselves from a consumer’s point of view and it is just relatable as it has been shown in use- thus, humanized.
UGC can be made by a branded hashtag, contests as well as inviting users to share content and for your business to repost!
Blog posts are a fantastic type of UGC where visuals can be combined with text and this can be authentically written by consumers.
Blogging is also not just text, it is often a blend of visuals with words which sells a product or site. Users can also comment on one another’s works and share their own opinions and verdicts online. If a food product- a recipe shared is a fantastic way to demonstrate the real use behind it, if skincare- a personal story shared by someone on their skin’s journey and how your product has made a real difference- these types of storytelling also humanize and touch people to be more inclined to buy your product. UGC blogs convert.
Wyzowl undertook a survey which revealed that 41% more businesses are using video as a marketing tool since 2016. Then, the results reveal that this has worked. 86% of marketers admitted that the traffic to their websites had significantly increased.
Videos can demonstrate how your product may be used. The ability to see this and have more frames than just a single image is powerful and enhances credibility. Unboxing videos are also a fun and engaging way to imitate a customer receiving and opening up your products and customers get just as excited as anyone would seeing children opening up their Christmas presents!
If customers want authenticity the best way to get it is from other customers. Tried and tested opinions on your brand. After reading a review, 88% of consumers claim they are more likely to make a purchase.
Your business could encourage reviews by offering incentives after these have been uploaded or even use UGC creators to trial products for free and write honest reviews on what they think!
Agencies and studios such as KittyKat are home to a large group of content creators. Visuals are not enough for marketing and they know it! We at KittyKat are fully on this bandwagon!
This type of UGC content is often very targeted as the agency can provide the creator most suitable for your brand with their expertise of their crew and the field. Let us help you save time, money and guesswork and deliver with a much smoother process.
We can take the hunt for the perfect UGC creator out of your hands and do it for you!
