If you’re a small to medium business owner, in a sea of e-commerce platforms we have found that using a region-focused eCommerce platforms like Lazada is one of the best ways to increase your visibility in the most targeted way. With strengths ranging from excellent customer service to an intuitive, user-friendly interface, here’s how Lazada and similar platforms help our brand owners reach a wider audience:
Customers can dial in with all their questions and queries.
Lazada’s seamless user journey maximizes your chances of establishing returning customers and getting good customer reviews.
Countless excellent UX testimonials mean credibility. Customers have come to trust Lazada and are more likely to buy from a platform they know they will have quality customer service experience. Loyalty and retention is built.
Many brand owners believe brand visibility is best achieved by hyper-focusing on their strong regional reach. Lazada covers Singapore, Malaysia, Vietnam, Philippines and Thailand, for example, and as soon as you sign up as a brand owner, you know you’ll be reaching buyers across six countries in Southeast Asia. Also, look for a platform’s ad programme. Lazada’s extensive advertising further encourages visibility for your shop.
Lazada offers buyers an active sales and promotions aspect. This not only attracts new customers, but also encourages returning customers. For example, Lazada enables sellers to offer different discount techniques such as bundle deals and vouchers. If you have a successful store and are making improvements to your customer service, you may be eligible for “Seller’s Pick”, a free feature to boost your visibility. Certain criteria must be met, but once you are selected, you’ll be able to add your products to the Seller’s Pick promotions as well as move higher up in the search results. This organically amplifies your conversions.
Of course, content creation is key in an ocean of brands on e-Comm platforms like Lazada, Amazon or Shopee. Constant product refreshes and updates means paying attention to amazing visuals that sell. Visual asset creation platforms like KittyKat understand the need for great user experience, efficiency, scale and conversions. In fact, we at KittyKat have developed our own formula with our favourite e-Comm partners in mind. Overall, opting for e-commerce platforms can boost your customer visibility as not only do they have an active and targeted global reach and professional customer service, but also provide opportunities and rewards for high-performing sellers.
