Artificial Intelligence is transforming eCommerce photography.
If you need your products composited seamlessly into a hundred different backgrounds, now you can start with a single image or video of your product and through careful manipulation of Artificial Intelligence, and generate an unlimited number of imaginative variants.
At KittyKat, we call this Assisted Artificial Intelligence™ or A2i . We shoot once and then continuously generate new images using a unique set of instructions for AI engines like Midjourney and others. Backgrounds, imagined props and wacky ideas too difficult or costly to produce in a studio can be created by our team, where we use an A2i to produce compelling environments that look real and add a new and compelling edge to any marketing campaign or eCommerce storefront.
Our stylists and creatives add artificial intelligence tools to their digital toolbox to enhance their skills and produce amazing, on-brand visuals in increasingly efficient ways. A2i augments what our visual creatives can do to create the thumb-stopping visuals brands need to sell more products while lowering the cost of visual production.
Find out more about how it works!
Here’s the standard e-commerce shot:
Here’s the image produced with Assisted Artificial Intelligence™:
The cost and effort to shoot the bed in a live location would have been prohibitive. Just think about all of the costs - travel, staff, weather delays. The cost and result of digitally superimposing the bed by hand on a background shot would have many hours and hours of Photoshop work with clumsy and questionable results.
Imaginative yet hard to achieve shots like this are now possible with careful, iterative prompts to an AI engine and final adjustments from the right designer with the right software. The right setting can make a consumer feel something important about a product - like the refreshing, invigorating sleep as if by the seaside. AI in the hands of stylists and visual creatives can break the boundaries of imaginative visuals
“This convergence of photography and AI art has birthed a new breed of artists and researchers, shattering conventional thinking and offering fresh perspectives that blend spontaneity with mechanical intellect.”
- Alejandro Cartagena of Fellowship
Here’s the standard e-commerce shot:
Here’s the image produced with Assisted Artificial Intelligence™:
The original image is intentionally simple.
Using AI technology, we can capture a mood or sensibility like the flowers of Mother’s Day, and create a fanciful image that goes beyond reality. Think about the endless stream of promotional moments and holidays throughout the year. Creating new, attention-grabbing visuals for each is costly and time consuming. And too often, brands are left to just recycle the same old ideas. With AI technology, we can invent an endless variety of new scenes.
Here’s the 'before' shot:
Here’s the image produced with Assisted Artificial Intelligence™:
The rustic bag needed a rustic setting. We wanted to include natural textures, from wooden floorboards, to woven decor, to a soft textured blanket and books. The organic plant and the pop of color is inviting and imaginative of a real life living room or environment perhaps the bag would be shown in.
The homely feel of this shot, made with AI creativity, encourages consumers-to-be to see the bag in their own lifestyle, ready to be packed up with their favorite books and it is therefore much more inviting to press ‘buy!’
Here’s the 'before' shot:
Here’s the image produced with Assisted Artificial Intelligence™:
Suddenly we are transported to a beautiful, upscale, designer home. To find a home, property or hotel like this to shoot in is expensive and time consuming. It would also require a great deal of compromise.
Not with AI. This beautiful room, artwork, furnishings, the forest outside creates a mood and feel that consumers will associate with the product. This magic touch is a beautiful and easy way to sell a product by giving it a luxury feel in its expensive looking setting but doesn’t cost nearly as much with AI creativity.
Here’s the 'before' shot:
Here’s the image produced with Assisted Artificial Intelligence™:
On its own, the product - a lighted moon - is fascinating. Drop it into a dinner party and now it is part of a social setting - the life of the party. The product takes center stage, the heart of the image and social scene with an energy and buzz around a table filled with happy faces. The details of the blurred effect of the candles and string lights frame the product. Lifestyle images that place a product where it can be used and appreciated can be costly and time-consuming. Still, they are critical to helping the consumer imagine the product in their home.
Visual AI will not replace human beings. Rather, it provides a technical capability where professional designers and artists can employ artificial intelligence to get a beautiful and fit-for-purpose result with much less time and greater flexibility.
