The holidays are nearly here, and you know what that means? It’s the season for selling! One of the best ways you can enhance your sales performance over the holidays, is with great holiday product visuals that will make your products stand out.
Holidays are a high-pressure time to deliver sales. In the U.S. alone, categories like hobby, toy and games see 35% of their annual sales in the 4th quarter alone. For eCommerce marketers, it's the time for all-hands on deck where everyone works everyday to optimize sales. Refreshing visuals to grab attention is a big part of that always-on activity. To boost sales performance this holiday season, we have a list of 3 creative, photography and video ideas to consider.
Christmas product photography is a festive revamp of regular eCommerce photography- all you need to achieve is a sense of festivity and joy! One of the best ways to a winning holiday shoot is with props and themes that align with your brand and the holiday season - think classic elements like twinkling lights, red ribbons, shining ornaments and garlands. Most importantly, do not let the props steal the shine from your product. The key to using props is applying them to enhance your product and entice buyers.
Consider props and scenes that will stand out from other holiday promotions. Sometimes you can create an emotional tug with the right scene like a cookie sheet hot out of the oven just like grandma used to make or a steaming cup of hot chocolate from your childhood. A cozy cabin aesthetic may be an ideal setting for home goods or food and beverages. Customers can imagine themselves relaxing in the peace and comfort of a snug cabin, surrounded by pine branches while they drink that hot chocolate from your advertised mug. By combining festive elements with an emotional story, you can grab shoppers' attention and connect on an emotional level.
For more inspiration, KittyKat has examples of some stunning holiday photo ideas, where the use of props and themes complement festive product photography perfectly.
Artificial intelligence can be a lifesaver for eCommerce during the holiday period, especially with Christmas traditions causing an increased demand in more elaborate, lavishly executed visuals.
It’s the festive season and all consumers are expecting to see commercials featuring snowy landscapes and decadent decorations that allude to themes of indulgence and luxury. The reality is, it’s tricky to consistently deliver such lush visuals, and it can also be extremely costly, and time-consuming.
Want to place your product on a snowy mountainside? In a sleigh flying through the air? At the center of a lavish feast? Artificial Intelligence can do that.
Seamlessly blending your products into extraordinary backgrounds has never been more straightforward. At KittyKat, our Assisted Artificial Intelligence™ process was designed to create imaginative, high-quality visuals that showcase products.
Perhaps you’re striving to boost the sales of a newly released wine or are promoting limited edition desserts for the holidays. A dinner party scene will showcase your products and introduce a bit of warmth and humanity.
AI is fantastic at producing visuals to fit a mood and brief. Whether it’s a snowy background or atmospheric lighting that you need, AI has you covered, and it is here to help you perfectly execute your Christmas photo ideas. Discover the power of AI, or A2i as we have here at KittyKat, and drive those holiday sales with fresh visuals!
Color plays a huge role in communicating a brand’s personality and attracting the intended customers. The importance of color is even greater during the holidays when there are so many more promotions and posts online. But don’t be fooled, there’s more to making your product stand out this season than a dash of red or green.
Every element of your product shoot is significant, from the color of the product itself to the background you use as a display, and the correlating props. Picking colors that embrace and compliment your product, while lifting the holiday spirit, is an easy method for stopping the scroll on your items and boosting sales.
Ecommerce stores tend to capture products on white or neutral coloured backgrounds, in order to make the product the sole focus of attention. The holidays are the perfect time for bending the rules, and the use of vibrant colors are encouraged to match the energy and excitement of the festive season.
If your product is lighter in color, such as a white or beige, then a striking green or red may be applied for the background and décor; deeper, darker shades of black or brown can be complemented with traditionally deluxe colors like silver, gold or purple.
Select your color in correspondence with the character of your item, here are some general trends to get you started:
Add a splash of color here and there and reap the rewards of a successful holiday shopping season.
Happy holidays and happy sales!
